My life at the Vox

Last week I worked on my competitive deck for Macy's. I analyzed Macy's competitors - like Kohl's, JC Penny, etc. - I looked at their media expenditures and in what mediums they spent - like TV, magazines, newspapers. The information was all for the Hispanic market. It was good practice to see how I would compile a competitive deck when I am working in the "real world." There is a chance the agency could use this information for Macy's. I present the deck tomorrow!!

My favorite project from last week had to do with the new Material Girl line from Madonna and her daughter Lourdes, which is being launched August 3rd! This was a project from the PR department. I read blogs in Spanish on Vogue, People, Cosmo, and any other major fashion blogs to see what the fashion buzz was in the Hispanic market. I read about what designers are the current must-haves and what the anticipation was about Material Girl. I thoroughly enjoyed this project :) After we hear back from Macy's about the work we have done thus far, we'll get the go ahead to do more!!

On Thursday, we watched a presentation from Aldofo, an employee at The Vox, about international designers that could be potential new lines for Macy's. They asked us, the interns, to voice our opinion about the designers that we liked. It was Heaven for me! Roberto, the CEO, made us name our 3 style icons and the stores where we shopped. It became a
brainstorming session for how Macy's could change or do something new. This is the best of both worlds. I get to do advertising for fashion! I get to voice my opinion about designers I'm passionate about and who I think play a role in the style of our society. Roberto said if this is something I'm really interested in, I can ask to help out with the project! Who knew after writing the fashion blog for Vox, that I'd actually be doing more in fashion?! This definitely gives me hope that I can work in the fashion world without knowing how to sew :)

On Friday, Kate's friends Jaryn and Keegan - who lived next door to me in the dorms - came to visit. We went to dinner at our favorite little restaurant Toast (it's been on The Hills a bunch) and went down to the SoHo area. On Saturday, we got an early start and went down to Times Square. We got student tickets for Mamma Mia and then took a double-decker tour of NYC. It was amazing! I learned so many things about NYC that I'd never known. So many things about the Titanic survivors and about WWII veterans. It was very interesting. After the tour we wondered around Rockefeller Center, got cupcakes at Crumbs (best place ever!) and sat in Bryant Park. We then went home to freshen up and head to dinner at Maria Pia for some Italian food. It was DELICIOUS! Truly one of my favorite meals in NYC. We had Caprese and everything. After dinner, we went to our show. I LOVED Mamma Mia, mind you I am biased because I LOVE the music. I refrained the entire show from busting out in song with the performers. The 80 year old man beside me from Greece, however, could not. He was tapping his feet and moving to the music the entire show. It amazed me because he didn't know a lick of English, but knew EVERY word to that show. He was there with all of his family, and I'm pretty sure they went to the show for him.

On Sunday, for Jaryn and Keegan's last few hours in NY we went to Central Park to see the Dakota, Imagine, the Boathouse, and everything else along the way! We ate lunch in the Boathouse - still my favorite place ever!!! We then went and sat by the "conservatory water" - better known as the place in Stuart Little where he drives the little boat or it made an appearance on Gossip Girl where Jenny Humphrey gets in with the wrong crowd. Anyway it's a little pond with all the white sailboats that you can rent and get the remote controls for them. We then walking down 5th Avenue to the bottom of Central Park where the Plaza is and FAO Schwarz. Jaryn and Keegan got into a cab, and Kate and I headed to Sephora for a little make-up time :) We then walked over to Times Square where I saw the World Cup final game being played over the largest screen I'd ever seen. Vendors were selling Netherlands and Spain tshirts and everyone was getting excited for the game. Kate went with her boyfriend's parents to see West Side Story, and I went to my friend's apartment in the East Village to watch the game. Spain won in overtime!! It was a glorious moment, and my friend Megan and I went to get yogurt in celebration! We then went to church that night since we'd both been busy and hadn't been able to go. It was great! -Read prior post- It reminded me how lucky and privileged I am to be in New York for the summer! It reminded me praying is a privilege, and I need to remember to that praying is about God and not just about my wants. After church, Megan and I went to Chipotle and had the chicken tacos - that was my first time having the tacos and they are delicious. We talked about where we want to live and work and had a great day of bonding!!!

Anyway - I think that's a HUGE filler on everything that has been going on :) :) I have my presentation tomorrow at 12:00 for Macy's competitive deck, and hopefully I'll be working on more Material Girl stuff!

XOXO!~